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About Wild Nutrition
Wild Nutrition sets a new standard in women's supplements. Founded by leading nutritional therapist Henrietta Norton, the brand was born from a simple belief: women deserve better support for their health - support that’s rooted in nature and backed by science.
Empowering women through every life stage
Wild Nutrition off ers expert-formulated supplements designed to nourish women at every age and stage from adolescence through fertility, pregnancy, menopause and beyond. Each formula is developed by qualifi ed nutritional therapists and supported by a free 1:1 consultation service, ensuring women receive personalised guidance alongside high-quality nutrition.
Food-Grown® innovation
At the heart of the brand is its pioneering Food-Grown® approach, a method that keeps nutrients as close to their original food form as possible. Six published scientifi c absorption studies show just how eff ectively Food-Grown® nutrients are absorbed and retained by the body*.
Ingredient integrity
Wild Nutrition is uncompromising when it comes to ingredient integrity. Each ingredient is meticulously sourced for purity, potency and sustainability, from Ashwagandha nurtured on organic farms in India to Magnesium distilled from purifi ed seawater.
Clean formulations
All products are free from synthetic fi llers, artifi cial binders, gluten, dairy, GMOs and unnecessary additives. Every batch is GMP-certifi ed and rigorously third-party tested for quality and safety.
Supplements with a conscience
Certifi ed B Corp, Wild Nutrition’s commitment to integrity extends beyond product formulation. The brand uses recyclable packaging, ethically and responsibly sourced ingredients and supports women-centred charities through ongoing community partnerships. Every decision, from sourcing to packaging, is made with care for people and planet.
Bestselling formulas
The comprehensive product range includes a full spectrum of Food-Grown® vitamins and minerals, essential fatty acids, probiotics and specialist combinations. Among its most loved products are Collagen 500 Plus, Food-Grown® Magnesium, Fertility Support for Women, Pure Strength Omega 3 and Pregnancy and New Mother Multi. Recently the brand launched children’s Gummies and its innovative new Weight Management Support, so successful it sells one every 25 seconds.
*Data from six published scientifi c absorption studies on Food-Grown® ingredients: Vitamin C, Zinc, Iron, Vitamin D, CoQ10 and Selenium.
